We envisioned two concepts to explore the visual poetry of sun protection and skincare, guided by the tagline: Light as Summer. Stronger than Gravity. CONCEPT ONE takes a minimal, refined approach of the bottle floating midair, surrounded by orbiting cubes containing key ingredients like honey, orange essence, and ginseng. CONCEPT TWO offers a dreamlike scene where the Ordinary UV Filters SPF serum gently floats on honey-toned water as an orange peel umbrella and lemon float twards the sky, breaking the rules of gravity. Creative & AI concept by Mulberry Creative.