Ordinary AI Tests

We came up with two concepts to explore the visual poetry of sun protection and skincare. The first is a dreamlike vision where The Ordinary UV Filters SPF serum defies gravity, gently floating on honey-toned water as an orange peel umbrella and lemon fall softly from the sky. Set in golden hour light, it evokes weightlessness and the anti-ageing power of SPF - light, protective, and surreal. The second concept takes a more minimal set design approach: the bottle floats midair, surrounded by orbiting, glowing cubes of key ingredients like honey, orange essence, and ginseng, suspended in sunbeams. It visualizes the formula as a radiant, multi-antioxidant shield. This is not a campaign—just a creative vision, translating the science and sensuality of skincare into visual form.